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Advertising supplement presented
by
Benjamin Moore
Joel Berman Glass Studios Ltd
CENTRIA
L. M. Scofield
LATICRETE
Lonseal
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Owens Corning Cultured Stone
Owens Corning Berkshire Shingles
Portobello
PPG Glass
PPG paint
Sherwin-Williams
Sto Corp. |
Steel cladding specialists also have figured out how to effectively
coat steel to give it a precast look in a material that has
a surface like heavy sandpaper. Centrias relatively
new line of textured siding can be created using custom colors
and can fit any profile.
We are now able to mimic EIFS and precast to create
a cladding that is very lightweight, and creates a whole new
appearance, Brow says.
I think we will begin to see a lot more natural-looking
materials used on projects, both for exteriors and interiors,
things like zinc and stainless steel, Brow says. We
already have begun to see designs that mix colors and textures
to a greater degree than in the past, and we are seeing more
and more use of painted or perforated sunscreens, both as
an accent feature and as a means of controlling light and
shade.
Color is slow to take hold in the U.S., Brow
says, especially bright colors common to Europe, but
I think well see the new products being used a great
deal in concert with other materials, say brick or stone,
as a way of adding texture to buildings.
The textured line, Brow says, grew from focus group
discussions that emphasized the need for a precast look. It
is now available in almost any color. An exposed steel, he
says, was taken before the same groups early in development
and was well-received. We continued to develop the product
because architects told us it was something they would like
to see.
Jeff Graveline, product manager for Bethany, Conn.-based
Laticrete International Inc., says a new epoxy grout that
installs with the ease of traditional cement grout and comes
in 40 off-the-shelf colors, has quickly become a best-seller,
and better yet, can be mixed with additives that create the
luster of gold, the shimmer of silver, the warmth of copper
or the sparkle of pearl.
You can even make your grout glow in the dark,
says Kathleen Scranton, Laticrete creative director.
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