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Los Angeles
Cooley Monato Studio
Cooley Monato Studio casts a glamorous glow
on two Marc Jacobs
boutiques in Los Angeles
By John Peter Radulski
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Photo © Paul Warchol |
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When launching signature boutiques in major U.S. cities, fashion designers often establish big-tent, flagship stores that survey a full range of goods. Marc Jacobs has traveled a different route, opting instead to open clusters of smaller shops that showcase discrete segments of his retail empire while enhancing the brand image. In Los Angeles, two shops facing each other across Melrose Avenue are variations on a theme, separately showcasing the Marc Jacobs Collection and the more casual Marc by Marc Jacobs line. New York City–based architect Stephan Jaklitsch, who has collaborated on 60 Marc Jacobs locations worldwide, has created chic shopping destinations by rehabbing a former antique shop and a dry cleaners in West Hollywood. Architectural lighting by Cooley Monato Studio “enhances the understated luxury of contemporary California juxtaposed with the glamour of old Hollywood,” says principal lighting designer Emily Monato. Jaklitsch explains that the 2,300-square-foot, 1960s-era triangular building now housing the Collection boutique was in “a desperate state,” requiring about 90 percent reconstruction to meet seismic codes and A.D.A. requirements. Brown-veined marble, lacquered-ebony columns, sycamore paneling, and antique mirrors create a luxurious ambience.
Monato and lighting project designer Jeeyoun Park approached the lighting plan as a balancing act, adhering to the stringent energy-usage codes of California Title 24 while providing illumination that complements the architecture and merchandise. They worked with electrical engineer Miklos Lichter & Associates to determine allowable wattages in display, circulation, and other areas. Then they specified halogen, incandescent, or fluorescent lamps to keep the project within code. A central, counter-height display and cash-wrap area anchors the Collection interior. Jaklitsch’s initial design called for a large skylight, which was later eliminated because of budget constraints. To achieve a similar canopy effect, a large, slightly concave elliptical cutout is rimmed with a double strand of rope lighting. The soft glow of the clean-lined ceiling plane accentuates a vintage 1950s colored-glass chandelier by Venini selected by Jaklitsch and Jacobs. Ceiling-recessed, energy-saving IR, MR16, 37-watt lamps accent displays while creating ambient light.
Most of the clothing is presented along the store’s perimeter, while glass-and-wood shelves toward the rear showcase handbags and accessories. Park used a mix of 20- and 28-watt fluorescent fixtures in these shallow units, fitting lamps into special sockets that can be easily maintained. Custom apparel-display racks sit in front of pewter-colored velvet curtains, which screen floor-to-ceiling display windows facing the street. Pockets within the cove molding accommodate 20-watt ALR lamps that graze the draperies.
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the People
Owner
Marc Jacobs International
72 Spring Street, 2nd Floor
New York, New York 10012
Lighting Designer
Cooley Monato Studio
665 Broadway, Suite 706
New York, NY 10012
www.cooleymonato.com
Project team:
Designer:
Jeeyoun Park
Principal in charge:
Emily Monato
Architect
Stephan Jaklitsch Design Inc.
115 W. 27th Steet, 9th Floor
New York, NY 10001
ph: 212.620.9166
fx: 212.620.9982
www.sjaklitsch.com/
Senior Project Mgr. (all projects):
Andrea Mason
Project Mgr. (Marc):
Michaeljohn Raftopoulos
Project Mgr. (Collection):
Scott Price
Principal:
Stephan Jaklitsch
Architect of Record
Brand + Allen Architects Inc.
900 N. Point St., Suite 301
San Francisco, CA
www.brandallen.com
Project manager:
Lynn Soleski
Associate architect(s)
Peter Cornell
Nicole Long
Principal:
Chris Harrelson
Engineer(s)
Miklos Lichter & Assoc. (MEP)
WHL Consulting Engineers, Inc. (structural)
www.whl-international.com
Consultant(s)
Landscape Designer:
Elysian Landscapes
724 Academy Rd.
Los Angeles , CA 90012
Tel: 323 226 9588
Fax: 323 226 1191
elysianlandscapes.com/
General contractor
Illig Construction. Co.
www.illigconstruct.com
Photographer(s)
Paul Warchol 212.431.3461
www.warcholphotography.com/
Jeeyoun Park 212.674.4488
(interior image with roses in foreground and exterior image of window w/ roses in background) |
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the Products
Lighting
Interior ambient lighting:
Bartco (both)
www.bartcolighting.com/
Selux (Marc)
www.selux.com/usa/
Downlights:
Litelab (Marc)
www.litelab.com
3G (Marc)
www.3glighting.com
Lucifer (Collection)
www.luciferlighting.com
Exterior:
IO (Marc)
www.iolighting.com
BK (both)
www.bklighting.com
Other (neon, custom, etc.):
WAC
www.waclighting.com/
Ardee
www.ardeelighting.com/
Fiberstars
www.fiberstars.com/
Belfer (all in Collection only)
www.belfergroup.com
LSI (Marc only)
www.lsi-industries.com
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