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The Shoe Box, Pedder Red
Flagship Store
MoMA
Design Store, Tokyo
Joni and Friends
International Disability Center Chapel
Jin’s Global
Standard Kobe-Kita
Collection
Boros
CANCO Lofts
Lobby
Sheila C.
Johnson Design Center
Stix
Restaurant
BNA/Royal Institute
of Dutch Architects
Bape
Shibuya
Virtual
Light Loft
Nishimura
Restaurant
Downtown
Bar The Shoe Box, Pedder Red Flagship Store
Retail storage space is transformed into the aesthetic core of a shoe store’s interior.
The Shoe Box, flagship store for chic Pedder Red shoes, was designed to captivate the brand’s image through interior architecture.
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The design concept revolves around a bold insertion: the stained-oak wooden box that stands vertically through the two-story store. This box within a box provides a strong visual identity for the retail brand. The stained-oak box is adorned with woven wooden details, which draw inspiration from a shoe’s stitching. Various punched openings in the box surface reveal a bright red world inside.
The wooden box functions as the main storage area for the shoe store, something that is often tucked away behind hidden spaces. The placement of the storage area as an essential core of the design celebrates an extremely active and significant feature of the mundane retail business: storage. The red interior storage sanctum is the heart of the store, negotiating between the shopper and the sales staff from shoe to shoe.
In front of the wooden box is a carefully composed facade of brass-framed glass, recessed to allow some relief on the narrow Wellington Street. The scale of the store window engages passersby on a human scale and the revealing glass front contrasts the monolithic wooden box inside, inviting shoppers inside for that perfect pair of shoes.
Formal name of building:
The Shoe Box, Pedder Red Flagship Store
Location:
64-66, Wellington Street
Hong Kong, China
Completion Date: December 2007
Gross square footage: 3,350 sq. ft.
Total construction cost: HKD $4,774,379
Owner:
Pedder Group
Architect
Neri & Hu Design and Research Office
63-14 Xingguo Road, Xuhui District
Shanghai, China, 200031
Tel: +86 21 6445 2560
Fax: +86 21 6445 6830
www.neriandhu.com
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