By William Weathersby, Jr.

Loop-de-loop furniture, optical illusion-style color contrasts and abstract patterns, and miles of shimmering tile: the new Bisazza showroom orchestrated by au courant Milanese designer Fabio Novembre is a trip. But if you can't take an actual trip down to Greene Street in SoHo anytime soon, take a virtual walk-through the flagship here, with 360-degree perspectives on this building materials fun house. You'll never think about grout the same way again.

Plus see the people and products behind the making of this project.

Click below to take a virtual tour of this interior.

Note: You will need Quicktime to view, which can be downloaded for free.

All photography for walk-throughs shot by Susannah Shepherd