Meguro, Tokyo
Klein Dytham architecture

Klein Dytham weaves a playful ribbon of color and creative activity through Tokyo's Beacon ad agency

By Naomi Pollock

Photo © Kozo Takayama

Architecture and advertising sometimes overlap. But in Klein Dytham's office for Beacon Communications, the two practically meld into one. As attention-grabbing as the flashiest Tokyo signage, the four-floor, 56,300-square-foot office interior, a joint venture among advertising giants Leo Burnett, D'Arcy, and Dentsu, features wild curves and Day-Glo colors. Underlying this visual extravaganza is an office plan that turned the company's inner workings on its head. See the September, 2002 issue of Architectural Record for the full story.

See the people and products behind this project and read more in our 2003 Business Week/Architectural Record Awards coverage.