Lane Crawford Pacific Place
Hong Kong
PSI Asia and Yabu Pushelberg
Technology creates a unique department store experience that competes with the Web
The Lane Crawford department store called on Yabu Pushelberg, with whom it had worked before, to refurbish its Pacific Place outpost in Hong Kong. In an age where shopping experiences often take place in an online environment, the architect placed technology at the forefront of its design. The “i-Bar,” a long sculptured counter, functions as the store’s hub: a place where customers may inquire about in-store services, check e-mail, and browse niche magazines from around the world.
Throughout the store, a system of conveyer belts displays merchandise on a constantly rotating basis. In addition to conveying “newness,” the conveyor belt serves as a storage system allowing for more merchandise to be shown in a limited space. A “CD Bar” features iPod sound stations and a Bose speaker system with 12 separate music zones that host live DJ sessions on weekends; stainless steel panels surround an illuminated frosted curved counter, defining an area that celebrates youth and energy.
Yabu Pushelberg used motion graphics to create interactive retail experiences spaces with the public. This playful form of time-based visual art serves an important role by acknowledging the shopper’s presence in the retail environment. Behavioral technology responds to customers by projecting images on glass panel screens that morph and change. Images are projected onto a glass surface with a grid-pattern of white dots.
Formal name of project:
Lane Crawford Pacific Place
Location:
Hong Kong
Gross square footage:
50,000 sq. ft.
Owner:
Lane Crawford
Architect:
PSI Asia
11/F, East Wing
Sincere Insurance Building
4-6 Hennessy Road
Wanchai, HK
and
Yabu Pushelberg
55 Booth Avenue
Toronto Ontario
Canada M4M 2M3
www.yabupushelber.com
Glenn Pushelberg and George Yabu
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