Song & Kelly
Singapore
SCDA Architects

Mobile Showcases Define Minimalist Chic

© Peter Mealin

For more photos click on 'photos & drawings' above. To see the people and products behind this project click on 'people & products.'

This simple shop occupies a projecting rectangular lot on Orchard Road in Singapore. Song and Kelly's strongest wish for the space was flexibility--no excess and few details. The earthy palette of colors and materials are carefully coordinated; large, uniform slabs of sandblasted ivory Silstone pave the ground on one corner of the shop, while the rest of the floor is concrete punctuated with stainless steel sleeves at regular intervals that serve as receptacles for the pivot mechanism of the display cases. There is no conventional furniture but a sensuous concrete ledge lines the entire wall of the Silstone edge of the shop, complimenting the floor of the same material on the other side.

Four orthogonal mobile cases, crafted in mild-steel frame and braced with slats of Nyatoh--a southeast asian handwood--and sandblasted glass, define the space of the boutique. Mounted on castors, these cases can be oriented in a number of unique ways, pivoting around points inscribed in the floor and significantly changing the configuration of the space. The original position of these cases with the wooden slats or the back facing the entrance, conceals the clothes, revealing them only in silhouette.

Song and Kelly's agenda is in fact much more than just merchandising clothing, but includes showcasing the works of others in their shop. Well appointed in its generous flow of space and easily transformed, the shop is primed for art installations, video, even yoga classes--it is a space that allows for reinvention.

Formal name of building:
Song & Kelly Boutique

Location:
Singapore

Gross square footage:
1200 sq ft

Architect's firm:
SCDA Architects
10 Teck Lim Road
Singapore 088386
Tel: 65-324 5458
Fax: 65-324 5450
scda@cyberway.com.sg