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Katayone Adeli Boutique
New York City
Gluckman Mayner Architects
Noho Loft Makes Austere Fashion Statement
© Paul Warchol |
For more photos click on 'photos
& drawings' above.
To see the people and products
behind this project click on 'people & products.'
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This 3,000 square foot renovation of
a loft in New York City's Noho district is the first retail
boutique for fashion designer Katayone Adeli. Both client
and architect wished to create an open space where the clothes
themselves are the primary focus. The only color in the predominately
black and white space is revealed in the clothing pieces themselves,
which are hung in minimal quantities as if museum objects
rather than merchandise. Gluckman Mayner Architects, known
for its restorations of historic industrial buildings into
artistic spaces, restored the existing brick walls, tin ceiling,
galvanized metal windows, and wood flooring of the space.
Two distinct merchandising areas are divided by a series of
loosely arranged white plaster monoliths, creating a series
of semi-enclosed spaces for customer privacy. The monoliths,
which pass through slots in the floor and ceiling, serve as
backdrops for freestanding clothing racks. Lit by discreet
banks of cool fluorescent light, these slabs allow the clothing
to be revealed incrementally as the customer proceeds through
the store. In addition, lighting above square apertures in
the ceiling further accentuates the clothing. The merchandising
space terminates at the end of the loft with a lounge, a bank
of translucent windows, and freestanding dressing rooms composed
of black-laquered panels and translucent glass.
Formal name
of building:
Katayone Adeli Boutique
Location:
New York City
Gross square
footage:
3,000 sq. ft.
Total construction
cost:
$480,000
Owner:
Katayone Adeli
Architect's
firm:
Gluckman Mayner Architects
145 Hudson Street
New York, NY 10013
p. 212.925.8967
f. 212.941.8352
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