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Duffy Design
New York City
MAP
The space age makes history in this
retrofit of a New York City classic
© Paul Warchol |
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For more photos click on 'photos
& drawings' above.
To see the people and products
behind this project click on 'people & products.'
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The leading graphics firm of Duffy Design
has been given an office interior with space-age imagery in
the Woolworth Building, one of Manhattan's best-known landmark
buildings. This branch of the Minneapolis-based, international
graphics firm asked the architect for spaces that would suggest
its cutting-edge services, in both look and function. Since
Duffy specializes in creating brand identities, they wanted
to be an active collaborator in developing their image. Evocations
of spaceships as seen on Star Trek gave them the trend-conscious
environment they wanted.
The design theme is set in the circular
reception area and desk with its suggestions of command centers,
and it continues in the central gallery corridor whose curved
walls offer inset display areas and a video screen showing
recent product designs.
At the end of the gallery is the main
work area, which consists of three groups of eight open workstations
connected by floor-to-ceiling portals that allow communication
by sight and sound along its entire length. Duffy prides itself
on its team approach to design campaigns and this high-tech,
open environment is designed to support it.
The open work areas are joined by a
library, private office, and game room which extend along
the front window wall. Across the corridor is a sequence of
small conference and telephone privacy rooms that have floor-to-ceiling
clear glass windows and sliding doors on one side, and translucent
floor-to-ceiling windows on the other. This brings natural
light from the windows into the center of the office. There
are large conference rooms directly off the reception area
and staff meeting areas and a kitchen and dining room extending
down one side of the "U" shaped floor.
Click here to see September 2001's
Record
Interiors.
Formal name
of project:
Duffy Design
Location:
Woolworth Building, New York City
Gross square
footage:
28,800 sq ft
Total Construction
Cost:
$1.8 million
Client:
Duffy Design
Architect's
firm:
MAP
45 East 20 Street
New York, NY 10003
(212) 982-2020 T
(212) 674-4511 F
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