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Bulgari Hotels & Resorts
Milan
Antonio Citterio and Partners
Antonio Citterio and Partners lays
on luxurious materials in the debut Boutique hotel backed
by a famed Italian jeweler
© Leo Torri
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For more photos click on 'photos
& drawings' above.
To see the people and products
behind this project click on 'people & products.'
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By William Weathersby, Jr.
Just off Milan's chic shopping boulevard
Via Montenapoleone on a quiet street behind La Scala, the
Bulgari Hotel, designed by Antonio Citterio and Partners,
is an oasis of calm in the fashion capital. Adapted from a
former convent that incorporates a building dating to the
18th century, the 58-room hotel surrounds a lush garden whose
framework was plotted in the 1300s. The hotel still retains
the feeling of a cloister, albeit a sybaritic one. A spa lap
pool is lined with gold mosaic tile, while public areas are
wrapped in exotic materials such as African marble, Turkish
stone, and Burmese teak. Yet with the lavish surfaces counterpoised
by the architect's rigorous rectilinear geometry, the effect
seems almost restrained.
Bulgari joins other top Italian fashion
brands, including Armani, Krizia, Versace, and Ferragamo,
who have recently spun-off hotels. And the jeweler is jumping
in on a grand scale. Parent company Bulgari Group has teamed
with the Ritz-Carlton Hotel Company, which will manage its
properties, and plans to launch six additional hotels internationally
by 2008.
In Citterio, the client has enlisted
a high-profile star of Italian design, known for his integrated
approach to architecture, interiors, and furnishings. Among
other projects, the architect has designed interiors for De
Beers LV, B&B Italia [RECORD,
March 2003, page 209; architecturalrecord.com],
Valentino, and Cerruti. His award-winning product designs
encompass furniture, lighting, plumbing, and cutlery. The
Bulgari in Milan takes advantage of Citterio's wide-roving
design eye; the architect selected or designed everything,
down to spa sponges and custom coat hangers.
Situated on the Via Gabba, the hotel
presents a new abstract, Modernist facade in juxtaposition
to the street's Art Deco apartment buildings. The facade,
which Citterio calls a "blank field,"is pierced
by tall, oak-framed windows lined with black granite eaves,
and is intended to express "refinement and lightness
in contrast with the massive neighboring stone buildings,"
he says.
Want the full story? Read the entire
article in our August 2004 issue.
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Formal name
of Project:
Bulgari Hotels & Resorts
Location:
Milan
Gross square
footage:
75,0000 sq. ft.; Private garden: 40,000 sq. ft.
Owner:
Bulgari Hotels & Resorts Milano
Architect:
Antonio Citterio and Partners
Via Cerva 4 o 20122 o Milano o Italia
Tel # 39 02 7638801
Fax # 39 02 76388080
info@antoniocitterioandpartners.it
www.antonio-citterio.it
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