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By Josephine Minutillo
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Designers Konstantin Grcic
and Alfredo Haeberli at the Kartell/Dolce & Gabbana
party. |

Adam Tihany inside the COSMIT
restaurant design exhibit. |

Student designs inside the
restaurant exhibit. |

The Campana brothers' new chair
design for Edra. |

Interni's dining exhibit. |

Designer Patricia Urquiola
(on right) inside the B&B Italia showroom.
Photography: Josephine Minutillo |
At this year's Salone Internazionale del Mobile (International
Furniture Fair), held from April 14 - 19 in Milan, designers
tackled an area untouched as of yet in their field-setting
out to redefine not only how- but what we eat.
Of course, food is always on everyone's mind when in Italy,
but with several exhibits - from grand affairs to intimate
settings - focusing on the dining experience, one could hardly
escape the temptation to indulge. After several years of "competing"
exhibits, Cosmit, organizers of the Salone, and Interni, Italy's
leading magazine on interiors and design, joined forces to
present separate, but complimentary dining exhibits featuring
a "street" of differently-themed restaurants. Following
on the heels of his "Grand Hotel" exhibit two years
ago, celebrated New York restaurant designer Adam Tihany once
again curated Cosmit's contribution to the fair, organizing
an exhibition of restaurants by students from design schools
across the globe. Interni's exhibit at Milan's Triennale brought
together several well-known designers, including designer-of-the-moment
Patricia Urquiola, to create a fancifully designed gastronomic
passage beginning with appetizers and culminating in a wine
bar and glass dessert stand of Godiva chocolates. Smaller
off-site exhibits tempted taste buds as well. Students at
the University of Bolzano recreated an exhibit organized this
past Christmas where international designers were asked to
create an innovative cookie design; the Dutch label Droog
presented an exhibit around the theme of "slow"
dining, while the venerable Milan eatery Sant'Ambroese, showed
off cakes by a "who's who" of designers including
Karim Rashid, Tord Boontje, Hella Jongerius, and Matteo Thun.
Perhaps the one thing the Milanese love as much as a good
meal is great fashion. And as furniture design continues to
merge increasingly with fashion, fashion designers seem to
be more and more taken with furniture. Missoni and Paul Smith
took turns in designing the dining room for Cosmit's exhibit,
though Missoni went a step further with a stunning exhibit
designed by young American Stephen Burks in Milan's Brera
district that showcased their tableware and fabrics. Domenico
Dolce & Stefano Gabbana also got in on the action, hooking
up with Kartell in a showroom exhibit of the duo's favorite
pieces from the last twenty years of Kartell's collection.
Another hot topic at this year's fair was the changing of
the guard among the top furniture lines. Cutting-edge label
Cappellini, always a must-see in Milan, found itself in a
financial mess (its New York showroom recently closed). Poltrona
Frau stepped in and acquired the line, adding to its other
recent acquisitions of Turin-based furniture line Gufram and
the Austrian company Thonet. The formerly family-run B&B
Italia also sold off close to half its shares, becoming part
now of the Bulgari group.
With all this going on, it 's easy to forget about the furniture
and
it seems as though some did just that. Gone are the bold introductions
and daring designs of years past. Most companies chose instead
to play it safe this year - showing off new additions to existing
lines or reinterpretations of pieces already in their collections.
Others, like Tom Dixon, found success experimenting with
reductionism in a solid but sober presentation that included
wire chairs and simple box lights. You can never go wrong
with a classic either, as many lines re-introduced designs
by twentieth-century icons. Cassina acquired the worldwide
rights to produce Charlotte Perriand's furniture designs -
the presentation of which overshadowed the company's new,
but perhaps ill-conceived, audio/sofa design by Philippe Starck.
Poltrona Frau paid homage to Achille Castiglioni, for the
first time putting into production one of his chair designs
- the classic Sanluca chair previously produced by Gavina,
Knoll, and Bernini. In addition, Spanish line Bd Ediciones
announced plans to produce more of Salvador Dali's designs.
There were some noteworthy exceptions however. Though Patricia
Urquiola appeared to present new designs for just about everyone
this year, her most interesting work continues to be realized
by Moroso, whose other introductions included clever new designs
by Ron Arad and Konstantin Grcic. And though Frank Gehry presented
two new chair designs for Heller and Emeco respectively, it
was the Campana Brothers' new chair for Edra that looked like
a Gehry sketch come to life - seemingly defying gravity and
logic at the same time.
Product introductions from the 2004 Salone del Mobile (including
the biennial Eurocucina exhibit) will be featured in the July
issue of the magazine.
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