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Keeping the art of plaster relief alive and well in California
Originally from Swindon, England, plaster relief artist Steve Selos served a formal four-year apprenticeship in the United Kingdom and honed his craft on European textural ceiling projects. He later moved to Germany, where he worked for the cladding, coating, and restoration-systems manufacturer Sto Corp. on the development of an attachment system for its EIFS products. Selos emigrated to the United States in the early 1980s and currently runs his company, Selos Creative Finishes, out of Alta Loma, California.
Focused on creating high-end plaster artwork for walls and ceilings, the artist currently spends about three quarters of his time on residential work and the remainder on commercial projects, such as private offices, churches, and restaurants. Selos combines sculpture, design, and painting on both traditional and contemporary surfaces, and his repertoire of techniques includes bas-relief, Venetian plaster, and trompe-l’oeil. He has copyrighted a number of his more unusual techniques, and like other artists, signs his work. Over the years, he has developed a devoted client base, and nearly 70 percent of his work is for repeat clients.
While in Europe, Selos worked on historic renovation, including molding repair, but his focus has shifted to new-build and general renovation. “My approach to the renovation of things is that it’s invisible,” explains Selos, who sometimes collaborates with paint experts in order to help create a seamless extension of the existing finishes.
Selos’s low-key approach extends to how he works with his clients; he describes himself as a tool for the builder or architect.
“I’m just an applicator of the client’s wishes—until they ask me what I think I can get out of the architecture using natural light, or traffic patterns, or architectural features, and then I highlight or calm down whatever is there.” To do so, Selos incorporates long, sweeping arches or strong straight lines to achieve the impact or emotion he is trying to evoke. For a grand entryway for a private residence (“one of the pinnacles of my career”), he used a range of techniques, including carving, trompe-l’oeil, and gold leaf. “I wanted to draw everything I could into the grandness of the architecture.” Selos Creative Finishes, Alta Loma, Calif. www.selosart.com
[Reader Service: June 2007 #213]
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