December 12, 2001
Notes from Kevin Lerner
Not that we didnt care before, but now its official,
thanks to the fifth annual We Care event, sponsored by Herman
Miller, Geiger, and the Boys & Girls Clubs of America.
Last Friday, Record sent a contingent of ten caring staff
members up to the Childrens Aid Society in Harlem, where
we joined a gymful of design firms, each of which had developed
a craft for hundreds of excitable tykes to put together over
the course of an afternoon.
From gingerbread men to foam-ball snowmen; from treasure
boxes to pipecleaner ornaments; from do-rags to snowflakes,
each firm had a well-thought-out project that was sure to
delight the craft-happy kinder. But over at the Record table,
we were particularly fond of our holiday card project, where
the kids came by, picked out a color of card stock, and then
used either their imaginations or our examples (created around
our conference table amid a flurry of glitter and sponge clippings)
to create their very own cards.
We offered glitter and glue, crayons and sponge painting,
shiny stickers and googly eyes. They took advantage of everything
we had to offer, creating cards that were heartwarming (we
were asked how to spell I love you Mommy) and
truly artistic (there was at least one that the Whitney Museum
might show some interest in).
We played around a little bit ourselves, in the quiet times,
but none of our fun could compete with the satisfaction evident
in the face of a kid who just made a card that his motherand
hecould be proud of.
We Care took place in 12 cities nationwide. Herman Miller
expected 3300 students to take part in the activities this
to "From the Field"