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April 4, 2006
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Image courtesy Pelli Clarke
Pelli/ Rubenstein Associates |
On March 30, developer Charles S. Cohen
and architect Cesar Pelli unveiled the third and final building
for the Pacific Design Center (PDC) in West Hollywood, California.
With 1.2 million square feet of space, including 130 showrooms,
a theater, a conference center, and the Museum of Contemporary
Art, the PDC is the west coast's largest location for design
products and events.
The new Red Building, named for its red, glass-clad facade,
will comprise two office towers, six and eight stories high,
sitting atop seven floors of parking. The towers will feature
landscaped interior courts and an assortment of showroom plans
that range in size from 14,000 to 36,000 square feet.
It's been 31 years since Pelli's "Blue Whale" building,
the first of three structures planned for the PDC site, was
completed. In 1988, the "Green Building" was finished,
adding 450,000 square feet of showroom and office space.
The Red Building's executive architects will be Gruen Associates,
and its landscape architects will be London-based AREA Architects.
Cohen predicts construction will begin in early 2007 and open
in 2009.
Allison Milionis
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