May 13, 2005
Mirador housing project in
Calveen office project in Amersfoort, the Netherlands
All images © Rob 't Hart Fotografie
MVRDV, a Rotterdam-based architecture
firm, has been selected as the first winner of the Marcus
Prize, a biannual award for emerging architects established
by Milwaukees Marcus Corporation Foundation. The firm
will receive $50,000, and an additional $50,000 will go to
the University of Wisconsin-Milwaukee (UWM) School of Architecture
and Urban Planning to administer the prize. MRVDV principals
will act as guest critics in spring 2006.
The firm was among 22 nominees from nine countries. We
really were looking for a person or group that was on a trajectory
to greatness, says Bob Greenstreet, who is dean of the
school and City Planner of Milwaukee. He helped organize
Founded in 1991 by Winy Maas, Jacob van Rijs, and Nathalie
de Vries, MVRDVs work explores the relationship of density
and place, especially in unique urban sites. European projects
include the Dutch Pavilion for the World Exhibition 2000 in
Hanover, Germany, and the Silodam housing complex, a multi-colored
cluster of buildings raised on stilts above Amsterdams
IJ River. MVRDV was a finalist in competitions for the New
York City 2012 Olympic Village as well as the BBC Headquarters
in London. The sites that MVRDV has dealt with in post-Industrial
cities with waterfronts are very similar to locations in Milwaukee,
Greenstreet says. There will be a lot of potential for
the firm to engage with the building community here in Milwaukee.
Thats my ultimate goal.
The Marcus Prize jury included Greenstreet; Robert Ivy, FAIA,
editor in chief of Architectural Record; architect Jeanne
Gang of Chicagos Studio Gang Architects; Aaron Betsky,
director of the Netherlands Architecture Institute; and Stephen
Marcus, chair and chief executive officer of the Marcus Corporation.
The Marcus Corporation Foundation is the philanthropic arm
of The Marcus Corporation, which owns and operates movie theaters,
resorts and hotels throughout the United States.