About Innovation
By Sara Hart
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At 99.8 percent air,
aerogel (top) is the lightest solid in the world; it will
be used as a particle collector (middle) on NASAs Stardust
mission; Cabot Corporation developed Nanogel, a translucent
form of the material, which doubles the insulation in Kalwall
day lighting panels (bottom).


Photography courtesy of
NASA / Jet propulsion laboratory (top and middle); Kalwall
(bottom)
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Innovation [the
successful implementation of a new idea] has taken place, and continues
to take place every day
and most of it goes unnoticed," says
architect and engineer Chris Luebkeman, who, as director for Global Foresight
and Innovation at the international engineering firm Arup, should know.
And, because exposing the unnoticed and evaluating potential for major change
is the purpose of this supplement, we know that predicting actual innovations
that will make it to the marketplace requires a crystal ball.
Without one, we look for a rational strategy, such
as the one in Malcolm Gladwell's The Tipping Point. Gladwell defines a
tipping point as "one dramatic moment in an epidemic when everything
can change all at once." Gladwell's strategy is based on the behavior
of epidemics. He has written that ideas, behaviors, and new products move
through the population much like a virus, creating a tipping point only
after they reach a critical mass.
In the multidisciplined, economically vulnerable,
intransigent world of building design and construction, epidemics are
hard to start, and even harder to spread to critical mass. Conventional
wisdom contends that the construction industry is not receptive to change,
because innovation is too fraught with risk and unpredictability, and
the industry is too diverse and, therefore, immune to radical transformation.
That's a 20th-century truism. Today, evidence of a sea change can be found
in the current wave of neologisms creeping into the vocabulary of architecture
and construction, many of which seem to be oxymoronsmass customization,
permanent flexibility, deployable structures, zero-net consumption, and
even clean-coal burning. Both new materials and news ways of combining
old ones are in development. Advances in materials science, increased
private and public alliances, and the infiltration of digital technology
into everything have conspired to create pockets of experimentation and
unusual collaborations among architects, engineers, and manufacturers.
Isolated pursuits do not a revolution make, but, as Gladwell emphasizes,
"people are the natural pollinators of new ideas and trends."
People figure prominently in this issue for that reason.
For the sake of clarity, it's important to distinguish
between the three "I's"improvement, innovation, and invention.
Improvement is the ongoing, incremental enhancement of an existing product.
Innovation, on the other hand, depends on collaboration, often between
unlikely partners, and often involves the adaptation and application of
technologies from other industries. Inventions are more complicated and
can take decades to find commercial application. Aerogel (right) was invented
in the 1930s, didn't find an application until NASA used it as insulation
on its spaceships, and wasn't commercialized until last year when Cabot
Corporation developed Nanogel for Kalwall's light panels. Now there are
an estimated 800 new applications in development.
Improvement, innovation, and invention mingle
and merge in all of the work shown, and in scores of laboratories, universities,
factories, and garages. Some efforts won't gain momentum until they reach
the critical mass necessary for tipping. We invite our readers to continue
their own investigation.
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