Good Design Is Good Business 2015
Mccann New York, designed by gensler

When RECORD first launched the Good Design is Good Business Awards in 1997, attitudes toward the impact of design on profit were changing. According to the editors at the time, corporations and entrepreneurs were just beginning to recognize the benefits of a thoughtful, well-executed workplace or business environment. Today, design excellence is a growing movement, as indicated by the range of this year's nine winning projects. From innovative facilities for nonprofits like London's JW3 and Boston's District Hall to the reconsidered environments of such established industry icons as Macy's Herald Square and McCann New York (its Gensler-designed office shown here), each is the result of a successful collaboration between the client and design team—one that never loses sight of the business plan, the employee and user experience, or the bottom line.

Photo © Garrett Rowland

McCann New York

McCann New York
Gensler
New York

Photo McCann © Garrett Rowland

District Hall

District Hall
Hacin + Associates
Boston

Photo © Bruce T. Martin

Macy’s Herald Square

Macy’s Herald Square
Various Design Teams
New York City

Photo © Paul Warchol

Generator

Generator
DesignAgency
Worldwide

Photo © Nikolas Koenig

SF JAZZ Center

SF JAZZ Center
Mark Cavagnero Associates
San Francisco

Photo © Kyle Jeffers

Grand Rapids Downtown Market

Grand Rapids Downtown Market
Hugh A. Boyd Architects
Grand Rapids, Michigan

Photo © Michael Buck, M-Buck Studio

JW3 London

JW3 London
Lifschutz Davidson Sandilands
London

Photo © Hufton + Crow

Swedbank Headquarters

Swedbank Headquarters
3XN

Sundbyberg, Sweden

Photo © Adam Mørk

George Brown College Waterfront Campus

George Brown College Waterfront Campus
Stantec Architecture / KPMB Architects
Toronto

Photo © Tom Arban

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