Key
players Mediaworks (mixed media and narrative);
S. DiGiacomo and Son (general contractor); Lilker
Associates (engineering); Weidlinger Associates
(engineering)
A campaign to increase fire-safety awareness
led to the conversion of a New York City coffee shop into
a dynamic fire-safety educational facility. The space, intended
for local and traveling visitors, needed to accommodate individuals
and groups, provide support areas, room for future teaching
technologies, and a gift shop from which important revenue
for this nonprofit organization could be generated. The project
relies heavily on multimedia—both a fire-truck cab and
a video called The Power of Fire mark its storefront. Inside,
an interactive theater environment creates a visceral learning
experience about the lives of firefighters and the devastating
effects of fire. Since its opening, more than 250,000 people
have visited the facility. Though not originally planned in
the design, one wall of the building, now covered with the
badges of firefighters who perished on 9/11, has become an
impromptu memorial.