A dramatic sculptural element distinguishes
the BMW brand
"This remarkable structure
promises to envelop visitors in a rich spatial
experience that should help the client project
itself as a company with its eyes on the future."
Scheduled to open in 2004, this event
center and showroom for BWM will serve as a focal point for
vehicle delivery. Through its design, the building unifies
the nearby BWM Headquarters tower and the adjacent Olympic
Park into a cohesive whole. Its distinguishing features include
a sculptured roof element floating over a flexible marketplace,
creating a remarkable landmark of unique, undulating forms.
The shape of the roof is influenced by the functions below,
forming a stage with changing heights for the varied uses
of the building. The roof itself is anchored to the ground
at the southeast edge of the site and is transparent, mitigating
sunlight and energy. The center contains a multifunctional
event hall, exhibition spaces, shops, restaurants, and cafés.
For more images please see the November
2002 issue or Architectural Record.