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New York City
Bohlin Cywinski Jackson / Ronnette Riley Architect
Photography © Peter Aaron/Esto
Spare beauty marks this adaptation
of a historic building
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"In
the same way that Apple innovates in the design
of its computers, it was innovative in the design
of this store."
—Karen stein
Architect
Bohlin Cywinski Jackson www.bcj.com;
Ronnette Riley Architect (associate architect)
www.ronnetteriley.com
Client
Apple Computer www.apple.com
Key
players
Dewhurst Macfarlane & Partners, P.C., in
association with Goldreich Engineering (structural);
Flack & Kurtz (MEP); Eight Inc. (Layout and Fixtures);
ISP Design (Lighting)
Read
more
Building
Types Study October 2002
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Program:
In an effort to bring public attention to its products, the
always daring and innovative Steve Jobs began a campaign a
few years ago of opening modern, uniquely designed Apple retail
stores that reflected the company's design philosophy. The
effort culminated in this store, Apple's 32nd and largest
to date, in New York's hip SoHo district.
Solution: This
17,000-square-foot adaptive reuse of a 1920s Neoclassical-style
former post office integrates seamlessly within the neighborhood.
Drawing on a prototypical kit of parts developed earlier,
the materials and details palette create continuity and a
recognizable image among dozens of Apple stores. The materials
are all simple and familiar but executed with razor-sharp
precision. Deemed a success, the store surprises and delights
customers, strengthens the Apple brand, and restates the firm's
strong focus on innovation.
For more images please see the November
2003 issue or Architectural Record.
The Winners: Orange
Innovations
The Finalists: Automated
Trading Desk Technology Campus
Unbuilt Projects: Great
Harbor Design Center
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