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New York City
HLW International
Photography © Peter Paige Photography
Evolving Spaces: SAP global marketing
headquarters
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"If
we are really going to have a marketing culture,
you have to have the environment for it."
—Martin homlish,
executive vice president/chief marketing officer
"The
Facilities are fascinating. A Person has the ability
to transform the layout of the work- station in
terms of where they are facing, from individual
work to teamwork."
—Gary Haney, AIA
Architect
HLW International
Client
SAP Global Marketing, Inc.
Key
Players
Click here to find a complete listing of the people
and products involved in the completion of
this project and an additional photograph.
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Last summer, SAP, the world's third largest
software company, decided to move its marketing headquarters
from a corporate headquarters in Walldorf, Germany, to New
York's Greenwich Village. Selecting an historic printing building
at the edge of lower Manhattan's former dot-com haven known
as Silicon Alley, the firm sought to establish an intimate
yet dynamic work environment at the core of its operations.
Using movable walls, flexible partitions,
and convertible furniture, the architects created a continually
evolving space to cater to the office's broad spectrum of
needs. A central plaza at the heart of the office can accommodate
a variety of marketing and media events, while intermediate
workspaces defined by frosted glass and slatted partitions
radiate outward. Rotating cylindrical desks and plug-and-play
devices similarly allow employees to reconfigure the space
according to their individual preferences and needs.
The flexible working areas were an immediate
success. Having the ability to easily move walls and lower
screens means the employees can transform an ordinary office
into a kinetic marketing environment, with the space itself
an integral working tool. SAP has already decided to expand
its operations to another floor, and HLW is now in the process
of designing the expansion.
For more on this project please see the
October 2001 issue of Architectural Record.
The Winners: Chesapeake
Bay | Corning
Museum | Dulwich
Galllery | Kuhonji
Temple Gate | LVMH
Tower | Pedestrian
Bridge | Phillips
Plastics | Saitama
Arena | SAP Headquarters
| Chiller Plant
| Wieden + Kennedy
Headquarters
The Finalists:
Allegheny
Jail | Hansen
Construction | Helmut
Lang Perfumerie | Herman
Miller Showroom | Lincoln
St. Garage | TBWA/Chiat/Day
| U.S. Courthouse
| Westpac Stadium
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