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New York City
Gluckman Mayner Architects

Photography © Lydia
Gould / Bessler
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Architect
Gluckman Mayner Architects
Client
Helmut Lang Retail
Key
Players
Artist:
Jenny Holzer
Engineer:
Ove Arup & Partners
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This 3100-square-foot retail space in
SoHo marks the launch of a fashion designer's new fragrance
line. The concept is a modern interpretation of old-world
apothecaries and traditional European parfumeries. The store
provides a laboratory setting that complements and suits commercial
aspects of selling perfume.
The program includes a main retail space,
a private consultation room, and research and development
offices and laboratories. The collaboration between architect
and client consisted of hands-on planning sessions in which
they exchanged and sketched ideas within the future retail
space. In addition many full-scale mock-ups were made by the
architect and evaluated by the client to thoroughly explore
design possibilities. The store's concept incorporates design
elements from past client/architect collaboration for the
designer's flagship store, but is modified to accommodate
the featured products.
The narrow entry is emphasized by an
LED contemporary art installation, mounted as part of an enameled
steel wall that runs the length of the interior. Descending
along the wall is a mirror-image double stair, which leads
downstairs to research and development offices and laboratories.
The main retail space is defined by three
elements, all of which are distilled from the original concept
developed for the designer's flagship store. Visible from
the street, a full-height translucent glass wall creates a
luminescent backdrop to the product collection, laboratory
displays, and product cabinet. Directly opposite the installation
wall is a black monolithic product cabinet, accented by a
narrow, glass-lined slot. Finally, a long, low cashwrap, complete
with touch-screen Internet access and white glass countertop,
occupies the body of the space.
Behind the translucent glass wall lies
an intimate skylight-lit space, where customers can receive
private consultations. An amber-glass window in the corner
of this room extends the space of the Parfumerie to the outside.
For more on this project please see the
October 2001 issue of Architectural Record.

The Winners: Chesapeake
Bay | Corning
Museum | Dulwich
Galllery | Kuhonji
Temple Gate | LVMH
Tower | Pedestrian
Bridge | Phillips
Plastics | Saitama
Arena | SAP Headquarters
| Chiller Plant
| Wieden + Kennedy
Headquarters
The Finalists:
Allegheny
Jail | Hansen
Construction | Helmut
Lang Perfumerie | Herman
Miller Showroom | Lincoln
St. Garage | TBWA/Chiat/Day
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| Westpac Stadium
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