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Color coordination: Pelli unveils Red Building By Allison Milionis
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The Red Building (right) will join the Green Building (left). Photo courtesy Pelli Clarke Pelli. |
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On March 30, developer Charles S. Cohen and architect Cesar Pelli, FAIA, unveiled the third and final building for the Pacific Design Center (PDC) in West Hollywood, California. With 1.2 million square feet of space, including 130 showrooms, a theater, a conference center, and the Museum of Contemporary Art, the PDC is the region’s largest venue for design products and events.
The new 400,000-square-foot, $100 million Red Building, named for its red, glass-clad facade, will comprise two slightly curved office towers—six and eight stories, respectively—sitting atop seven floors of parking. The towers will feature landscaped interior courts and showrooms that range from 14,000 to 36,000 square feet.
It’s been 31 years since Pelli’s Blue Whale building, the first of three structures planned for the PDC site, was completed.
In 1988, the vaguely Y-shaped Green Building was finished, adding 450,000 square feet of showroom and office space.
The Red Building’s executive architects will be Gruen Associates, and its landscape architects will be Thomas Balsley Associates. The building is set to break ground in 2007 and open in 2009.
May 2006 |
