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Lauren Crahan,
one of the four members of the Brooklyn firm Freecell, doesn't like
to assign a date to the group's founding. As she detailed the connections
between various members, her partner Troy Ostrander (second from
right) put marker to paper and diagrammed a sort of timeline with
tributaries representing himself, Lauren, and the third founding
partner, John Hartmann (left), swooping in to join the primary channel
and then branching off again. The diagram takes in the various schools
they attended (Hartmann alone went to three), and the various working
arrangements they've found themselves in since then. The latest
includes the addition of a fourth partner, Corey Yurkovich (right).
Freecell's present
form defies easy description as much as its history does. The firm's
product
design was featured in RECORD last month [RECORD February, 2003],
but all four members were trained as architects and continue to
pursue projects like those pictured on these pages.
"It's not
that we don't want to do architecture," Crahan says. "It's
that we always want to put ourselves in a position that allows us
to do what we want to do next. Maybe we'll do a traditional architectural
project, and the next day we'll cut out a prototype for a piece
of furniture or design a Web site. Our drive is to not feel trapped
within a role that we've already defined for ourselves."
Ostrander adds:
"We're trying to avoid the typical office: the day-to-day administration,
the endless CAD, the 10-hour day."
The four share
a studio in a converted warehouse in Brooklyn's Dumbo neighborhood,
near the waterfront. Their space reflects their do-it-yourself attitude:
They are constantly tinkering with the office (the recent addition
of the studio next door has doubled their work space and given rise
to projects such as new bookshelves and a convenient pull-out tray
for the coffee machine), and half of the office is given over to
the workshop where they build most of their products, their gallery
installations, and components of their architectural projects. The
workshop has served variously as a room for painting, a greenhouse,
and a wood shop.
All of this variety keeps the quartet from getting bored and constantly
pushes their work in new directions. They are currently courting
a client for what would be their first freestanding building, but
aside from designing actual buildings, Freecell's destination as
a design firm remains an enigma.
"Our working
process is just to try to figure out what next step will lead to
whatever the big picture is," Crahan says. "What is the
big picture?
I don't know."
Ostrander suggests
one answer: "It's fame, isn't it?"
By Kevin
Lerner
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